For years, we’ve been hearing about the death of the ad industry. The problem is that the industry has been caught in the weeds chasing shiny objects, and has forgotten the greater goal of marketing: innovate and dominate your market to drive business results. Focusing on experience is no longer enough. Content marketing without a purpose is just noise; performance alone won’t help you establish market leadership.
Welcome to market invention: the new era of marketing.
Market Invention is the process of creating and maintaining market dominance by leveraging insight, purpose, position, and experience to establish, grow, and maintain customer and company value.
Learn more at http://www.madewithmerit.com.
Interested in interviewing with me or have a specific question about market invention? Send me an email at firstname.lastname@example.org