Male Product Design Frustrates Women



NEW YORK (YouTube.com/AdAge) — America’s most powerful buying block is women but today’s designers continue to create products aimed at male sensitivities. And that means a lot of female-unfriendly products aren’t achieving their full market potential, says Marti Barletta. The author, marketing consultant and CEO of Chicago’s TrendSight Group, was a keynote speaker at last week’s annual conference of the Industrial Designers Society of America. Addressing a predominantly male audience, she ticked off a list of what ticks off women.




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