Kit Kat loses EU-wide protected trademark status | ITV News

It looks like the makers of Kit Kat, Nestlé, have not been given a break in their efforts to protect its unusual shape.

Judges in the European Court of Appeal dismissed its attempt to have the shape of the four-finger bar trademarked.

For more than a decade the company has tried to protect the chocolate bar from imitations but faced stern objections from the likes of Cadbury and other confectionery manufacturers.

But Wednesday’s judgement found that a previous court had been right to throw out the claim – a ruling which could open the door to own-brand imitations by the big supermarkets.

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