New York Yankees T-shirt, Batman Action Figure, Mrs. Fields Klondike Ice Cream Bar, Calvin Klein underwear. Did you know that all these are licensed products?
Brand Trademark Licensing: Why or how does it work?
Stu Seltzer, President of Seltzer Licensing Group, Specialists in Licensing and Strategic Alliances, discusses brand licensing and how licensing can help grow any business. He uses Marketing principles to show how to create more loyalty among your customers through licensing.
Part 2: How to Determine Royalty Fees and Costs of Licensing
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