Elevator Invention – Elisha Otis Marketing Success Story

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One of the greatest (and surprising success stories is one of Elisha Otis and his Safe Elevator Invention.

IN 1853 Elisha Otis showcased his Elevator at the P.T. Barnums traveling world’s fair.

Stood atop his open Elevator in front of a curious crowd.

With ax in hand Barnum cut the ropes of the elevator.

A stunned crowd looked on.

Then Elisa Otis, cut the ropes.

The Elevator started to fall.

The crowd gasped in fright.

The elevator only fell a few inches before Elisha’s automatic breaks saved him and the Elevator.

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