Branding Your Product Idea and Other Marketing Tips



In this Invention Therapy session, we will be discussing the importance of branding your product idea. The name of the product does not neccessarily come after you have built your prototype. Often times, the name of the product comes during the design process when creativity is flowing. The name and branding of your invention idea can direct the course of the design, packaging, marketing and all other steps along the way to fullfillong your invention dream.

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