The Bachelor of Design (Product) aims to equip students with the tools, techniques and competence, required to work in their chosen career path within the extremely broad field of professional design. The whole model is cognisant of the fact that the design business and industry is becoming more complex and collaborative. Designers need to be broad-based and with some understanding of other specialisations to be able to proactively respond to our society. Product designers need most of all to understand user and market needs to create new products or redesign existing ones, apply their technical knowledge and conceptual skills to achieve the goal of a sustainable product.
We arm our design students with the technical, practical, and conceptual skills to fulfil the cultural, ecologic and economic implications of their role as a designer.
For more info visit http://www.op.ac.nz/design